Our trademark was conceptualized to create the attitude of the catering company that reflects visual stride and distinction in the market share, hence defines the quality and culture of the company. It was also developed to be an abstract design that would elude to many possible interpretations, yet be a simple identifiable brand that would be easily used in all environments and mediums of communication.
As we looked up the word Panache in the dictionary, the word verve stood out. This word contributed greatly to the construction of the mark. It is defined as: n. (1) Enthusiasm or vigor, as in literary or artistic work; spirit. (2) Vivaciousness; liveliness; animation.
The back stroke of the P is vertical, denoting alertness and dynamic form; a solid company well-grounded in the catering profession.
The organic half circle which finishes the letter P becomes like a rebel that is a flamboyant and innovative element.
The letter P shares with you attitude, casting two members with respective attitudes defined by their shape and color.
The red defines stability and strength, becoming an attractor, with warmth and heat. The green is an act of abundance: growth, change and always reinventing itself.
Panache Trademark and Corporate Identity designed exclusively by Sueños Creative.